Ever since I entered the PR and communication industry people around me have often asked me if journalists and PR professionals can become friends. In the first place, it is unfair to ask this question. Since friendship is based on a personal relationship, it is rather out of context to argue if one can […]
How to handle tricky journalist queries
For a PR professional, every day is spent in the line of fire. When any event in the company goes wrong, the PR department is firefighting on all ends. It could be a simple issue like a disgruntled customer’s complaint to a reporter — or — a more complex one like any kind of lag […]
What goes into writing a Press Release
Press Release — the ultimate tool of PR. That single piece of information that will get your company some free press and get your media relations up and about. Most companies take Press Releases for granted and do away with releases in a half-hearted attempt to get them out of the way. At the same […]