“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]
Can journalists and PR professionals really become friends
Ever since I entered the PR and communication industry people around me have often asked me if journalists and PR professionals can become friends. In the first place, it is unfair to ask this question. Since friendship is based on a personal relationship, it is rather out of context to argue if one can […]
What goes into writing a Press Release
Press Release — the ultimate tool of PR. That single piece of information that will get your company some free press and get your media relations up and about. Most companies take Press Releases for granted and do away with releases in a half-hearted attempt to get them out of the way. At the same […]
8 steps to a successful Press Conference
At one point or another, your company will need a press conference. Introducing a new product or service, tackling a negative perception or news about the organization, an important announcement, are all valid reasons for holding a press conference. Although the whole affair lasts for about 45 minutes, it could easily build or break it […]