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You are here: Home / Archives for Open Happiness

How important is ‘why’ in your communication strategy

June 25, 2013 By Ayesha Sohaib

When I watched this video, I thought of the times when I have bought something because a company’s communication has inspired me. Spent my money because I like the way a company does things. Not because of what it does but because why it does it. It’s difficult to account for but then there is […]

Filed Under: Archives, Coaching, Content Marketing, Storytelling Tagged With: Business, Coca-Cola, Happiness, Karo Mumkin, Open Happiness, Pakistan, Public relations, Social media, Surf Excel, Telenor Pakistan

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