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You are here: Home / Archives for Pakistan

Mergers that kill brands

May 30, 2016 By Yasmin Malik

The Competition Commission of Pakistan (CCP) approved what is the first major merger in the history of mobile telecommunications in Pakistan: namely that between Mobilink and Warid. In doing so, the Mobilink Warid merger is unquestionably guilty of killing the brand identity of at least one of the merged parties. Leaving aside the highly focused […]

Filed Under: Content Marketing, Public Relations, Storytelling Tagged With: Brand, Merger, Mobilink, Pakistan, Telecommunication, Warid

Muqtaza Shah from Pring talks about mobile, cultural relevance and reaching out to communities through social media

November 8, 2013 By Ayesha Sohaib

Muqtaza Shah is the man behind the first mobile social network of Pakistan. Pring has now over 5 million subscribers and is fast becoming a popular choice among young professionals across industries to communicate and share their insights in their own networks. Wordsmith spoke to Muqtaza about his aspirations for Pring, what it has achieved […]

Filed Under: Archives, Content Marketing, Interviews, Social media Tagged With: Facebook, LinkedIn, Mobile Marketing, Muhammad Nasrullah, Pakistan, Windows Mobile

Zainab Ansari talks about her PR journey, being a woman leader and her venture into social media

October 3, 2013 By Ayesha Sohaib

Zainab Ansari is the Chief Executive Officer and the Director at Xenith PR Ltd. A PR veteran with thirty-seven years of experience of working with large multinationals and reputable organizations, she is extensively exposed to Television, Radio and the literary circles and is an established writer, poet and a free-lance journalist. In 1999, Zainab established Xenith […]

Filed Under: Archives, Interviews, Networking, Public Relations Tagged With: Business, Facebook, FleishmanHillard, ICI Pakistan, Pakistan, Public relations, Social media, Time management

Mobilink’s Har Dil Har Din: How not to rebrand a Telco

October 1, 2013 By Yasmin Malik

New logo Mobilnk

Just until a few years back, Mobilink was what many marketers in Pakistan would describe as a “true telecom brand” – dominant in terms of brand image, brand strategy and brand recall. Sadly, the Mobilink of today has faltered on all these qualities, despite being the market leader in terms of mobile subscribers. When Mobilink’s […]

Filed Under: Archives, Content Marketing, Public Relations, Storytelling Tagged With: Ali Murtaza, Audi, Brand, Mobile phone, Mobilink, Pakistan, Shoaib Malik, Telenor, Ufone, Warid Telecom, Yahoo

What is a successful presentation made of

September 21, 2013 By Sohaib Mustafa

Preparing well is the most important part of making a successful presentation. But, all that hard work is no good until you bring your preparation in to the session with charm and quality delivery. Making a presentation is all about confidence; knowledge about the subject and how informed you are about the audience you are […]

Filed Under: Archives, Coaching, Presenting and public speaking Tagged With: Apple, Audience, Business, Business Services, Chris Anderson, Communication, Education and Training, Microsoft PowerPoint, Pakistan, PowerPoint, Public speaking, Question, SlideShare, Steve Jobs

What can mobile emails do for business and communication

August 22, 2013 By Ayesha Sohaib

As times have changed for communication and PR practices, email still gets so much attention that it is impossible to imagine a world without the text we receive in our inboxes everyday. The trend for emails has shifted towards mobile as more and more business people use their mobile phones and tablets to read their emails […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Networking, Social media Tagged With: Asia, Business, Communication, Consumer, Pakistan, Pakistani, Public relations, Social media

How can a business blog attract high quality clients

August 20, 2013 By Ayesha Sohaib

I started my blogging adventure back in the days when blog spot was a newbie in the business of blogging platforms. I started with a personal journal-like posting and soon after I had 25 followers which I thought was wow-acknowledgement at the time. I did not realize the potential or the impact of what I […]

Filed Under: Coaching, Content Marketing, Public Relations, Social media, Storytelling Tagged With: Advertising and Marketing, Australia, Blog, Business, China, Corporate blog, Expert, Marketing, Pakistan, Public relations, Social media, Website

Bob Pickard on the PR landscape in Pakistan and the future

August 16, 2013 By Ayesha Sohaib

Bob Pickard is one of the best-known executives in the international public relations industry. He has more than two decades of experience focused on providing communication counsel for senior business leaders. A veteran crisis communication practitioner, Pickard has media trained several hundred leaders in America and Asia plus provided senior counsel on a wide range […]

Filed Under: Archives, Coaching, Content Marketing, Interviews, Networking, Public Relations, Social media Tagged With: Asia, AstraZeneca, GlaxoSmithKline, Goldman Sachs, Ho Chi Minh City, Kuala Lumpur, Pakistan, Public relations

Why CEOs need to communicate with employees

August 13, 2013 By Sohaib Mustafa

I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics, Public Relations Tagged With: Active listening, Business, Chief executive officer, Communication, Human Resource, Leadership, Management, Office, Organization, Pakistan, Public relations, Ramadan

How Surf Excel has integrated Eid values into their brand philosophy

August 11, 2013 By Ayesha Sohaib

Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit.   The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Storytelling Tagged With: Brand, Chand Raat, Eid al-Fitr, Eid Mubarak, Eidi, Facebook, Mehndi, Pakistan, Ramadan, Surf Excel

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