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You are here: Home / Archives for Press release

What goes into writing a Press Release

May 31, 2013 By Ayesha Sohaib

Press Release — the ultimate tool of PR. That single piece of information that will get your company some free press and get your media relations up and about. Most companies take Press Releases for granted and do away with releases in a half-hearted attempt to get them out of the way. At the same […]

Filed Under: Archives, Content Marketing, Public Relations, Storytelling Tagged With: Company, Infographic, Media, Media relations, Press release, Press Release Services, Promotion, Public relations, Services, Web Design and Development, Writers Resources

What are infographics

May 30, 2013 By Ayesha Sohaib

Content is king, queen and completely royal. Yes, we all understand how important high quality content is in the world of PR and Corporate communication. Without a well written, precise and comprehensive Press Release, you can never get coverage. Without talking points, your spokespersons are as good as sitting ducks. Without content strategy, media companies […]

Filed Under: Archives, Content Marketing, Infographics, Public Relations Tagged With: Business, Content marketing, Content strategy, Corporate Communication, Graphic design, Infographic, infographics, Information graphics, LinkedIn, Marketing, Mass media, Press release, Public relations, Social media

8 steps to a successful Press Conference

May 29, 2013 By Sohaib Mustafa

At one point or another, your company will need a press conference. Introducing a new product or service, tackling a negative perception or news about the organization, an important announcement, are all valid reasons for holding a press conference. Although the whole affair lasts for about 45 minutes, it could easily build or break it […]

Filed Under: Archives, Coaching, Content Marketing, Human Resource, Infographics, Public Relations, Social media Tagged With: Media, Media event, Message, News conference, Press release, Promotion, Thursday, Wednesday

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