Gone are the days when newspapers, radio and television were the only forms of communication used by businesses to get across important messages. This is the age of social media, an age of endless possibilities for businesses to market themselves and connect with their audiences. Small businesses in particular can use social media to create […]
What goes into writing a Press Release
Press Release — the ultimate tool of PR. That single piece of information that will get your company some free press and get your media relations up and about. Most companies take Press Releases for granted and do away with releases in a half-hearted attempt to get them out of the way. At the same […]
8 steps to a successful Press Conference
At one point or another, your company will need a press conference. Introducing a new product or service, tackling a negative perception or news about the organization, an important announcement, are all valid reasons for holding a press conference. Although the whole affair lasts for about 45 minutes, it could easily build or break it […]