I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]
How Surf Excel has integrated Eid values into their brand philosophy
Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit. The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]
How Olper’s Milk is communicating the spirit of Ramadan
One brand in Pakistan that continues to reflect the spirit of Ramadan in their communication is Engro’s flagship dairy brand Olper’s Milk. In 2010, Engro Foods prepared a special advertisement for Ramadan for Olper’s milk which soon after its release, gained popularity to become one of the most popular ads on Television. Har lehza hai […]
Get geared to communicate during Ramadan in Pakistan
Ramadan is a very special time of the year for muslims all over the world. It is also a great time to build communication with consumers, media and other businesses. The spirit of the month is focused on giving, self reflection, connecting with each other and helping the less fortunate. All muslims fast from dawn […]