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How to create engaging content for your business

July 14, 2013 By Ayesha Sohaib

Content is the buzzword. Everyone wants some. That should not be a problem. There is plenty to be found on the web. Here, enters the huge task for consumers to find relevant content. And though that is that – creating engaging content, curating content and producing relevant content is the ever growing challenge for businesses […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Social media, Storytelling, Writing Tagged With: Business, Consumer, Content (media), Editorial board, Mari Smith, Site Management, Social media, Twitter

Is your content marketing strategy working

June 1, 2013 By Ayesha Sohaib

“Traditional marketing talks at people. Content marketing talks with them,”  says Doug Kessler, Creative Director and Co-founder at Velocity Partners. This is how content can create a dialogue, an interaction that works directly with people out there. The purpose of content marketing is to talk with people – to open up channels of communication and […]

Filed Under: Archives, Content Marketing, Human Resource, Infographics, Social media Tagged With: Business, Content Management, Content marketing, Customer service, Digital marketing, Doug Kessler, Marketing, Marketing and Advertising, Public relations, Site Management, Social media, Velocity Partners

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