Figuratively speaking, we spend half our lives in our offices. That’s quite a hefty chunk of our days. Our quality of life is significantly dependent on the environment that we work in. We really need to be happy to work in our offices, otherwise we are losing out on a good part of our lives […]
David Perry on social media, authenticity, micro blogging and challenges for PR pros
David Perry is the CEO / founder of David Perry & Associates, Inc. – an award-winning full service strategic communication firm based in San Francisco. Perry serves on the Executive Committee / Board for ChinaSF whose goal is to attract and retain Chinese investment and business expansion into San Francisco and the Bay Area. He […]
Can journalists and PR professionals really become friends
Ever since I entered the PR and communication industry people around me have often asked me if journalists and PR professionals can become friends. In the first place, it is unfair to ask this question. Since friendship is based on a personal relationship, it is rather out of context to argue if one can […]
Dierdre Breakenridge speaks to Wordsmith Consulting about evolving PR trends
Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communication. A 20 + year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR […]
How to create engaging content for your business
Content is the buzzword. Everyone wants some. That should not be a problem. There is plenty to be found on the web. Here, enters the huge task for consumers to find relevant content. And though that is that – creating engaging content, curating content and producing relevant content is the ever growing challenge for businesses […]
6 tips to write a good resume
Recruiting the right talent is a tough call to make. Think about it from the recruiter’s point of view. You as the recruiter know your company needs smart, dedicated, competent people. You begin to shortlist and wonder as you go through each resume if this person is ready to be part of the company. If this applicant […]
Why you should blog for your business
A blog is a lot like a conversation. Most of the time, it may look like you are the only one talking but remember – blogging is a dialogue. That in itself is one of the primary reasons why you should blog for your business. You can be sure that your business will benefit from this […]
5 tips to improve your business writing
People change all the time. In turn, the use of language and communication evolves. To be able to keep up with the changes is an important aspect of being successful in our careers. Something – that all of us realize more, everyday. Over time, we have moved on from simple emails to live chats, using […]
How are you building brand advocates in your company
A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]
How important is ‘why’ in your communication strategy
When I watched this video, I thought of the times when I have bought something because a company’s communication has inspired me. Spent my money because I like the way a company does things. Not because of what it does but because why it does it. It’s difficult to account for but then there is […]