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You are here: Home / Archives for Surf Excel

How Surf Excel has integrated Eid values into their brand philosophy

August 11, 2013 By Ayesha Sohaib

Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit.   The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Storytelling Tagged With: Brand, Chand Raat, Eid al-Fitr, Eid Mubarak, Eidi, Facebook, Mehndi, Pakistan, Ramadan, Surf Excel

How important is ‘why’ in your communication strategy

June 25, 2013 By Ayesha Sohaib

When I watched this video, I thought of the times when I have bought something because a company’s communication has inspired me. Spent my money because I like the way a company does things. Not because of what it does but because why it does it. It’s difficult to account for but then there is […]

Filed Under: Archives, Coaching, Content Marketing, Storytelling Tagged With: Business, Coca-Cola, Happiness, Karo Mumkin, Open Happiness, Pakistan, Public relations, Social media, Surf Excel, Telenor Pakistan

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