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You are here: Home / Archives for Target audience

Ineffective Rebranding Strategy: Lessons From AJK Elections

August 8, 2016 By Ayesha Sohaib

There is much to be learned from the PR tactics adopted in Pakistan at the time of elections. As a case in point, we look at the strategy deployed by one of the leading political parties in the country, The Pakistan Peoples Party (PPP) during the 2013 elections. PPP devised a new strategy to rebrand […]

Filed Under: Content Marketing, Presenting and public speaking, Public Relations, Storytelling Tagged With: AJK elections, anti-Modi campaign, Bilawal Bhutto, corporate message, Kashmir, negative perception, PPP, rebranding, Target audience, theme, youth, youth engagement

5 steps to deliver your message through a communication plan

January 21, 2013 By Sohaib Mustafa

A communication plan tells you how to go about building an image for your organization. A communication plan is made up of messages you want to communicate to the audience, be it masses, your own employees or an online niche. Generally, your customer is your target audience. The basic job of a communication plan is […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations Tagged With: Communication, Corporate Communication, Corporate Social Responsibility, Customer, Message, Organization, Social media, Target audience

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