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United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition

August 4, 2016 By Ayesha Sohaib

“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]

Filed Under: Archives, Content Marketing, Networking, Public Relations, Social media, Storytelling Tagged With: Communication, Content (media), Media, Media event, Nestle, Twitter

How to brand yourself on Twitter

June 29, 2015 By Sohaib Mustafa

Branding, willy-nilly is an essential part of today’s world. Companies, artists, sportsmen, celebrities, politicians – everyone is on twitter, and they are all managing their brands and identities one way or another. The question is if we – you and I also need to brand ourselves on Social Media. The bad (or good?) news is […]

Filed Under: Archives, Coaching, Content Marketing, Social media, Writing Tagged With: Brand, branding, brands, hashtag, Social media, Twitter

What does your email signature say about you

July 18, 2013 By Ayesha Sohaib

What’s in an email signature? That’s a lot like saying, what’s in a name? – we all know that we would be lost without names and identities. That names are part and parcel of who we are and who we will become. Email signatures are a lot like names – they reflect brand identity and […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Social media, Writing Tagged With: Brand, Company, Email, Email address, Signature, Signature block, Telephone number, Twitter

How to create engaging content for your business

July 14, 2013 By Ayesha Sohaib

Content is the buzzword. Everyone wants some. That should not be a problem. There is plenty to be found on the web. Here, enters the huge task for consumers to find relevant content. And though that is that – creating engaging content, curating content and producing relevant content is the ever growing challenge for businesses […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Social media, Storytelling, Writing Tagged With: Business, Consumer, Content (media), Editorial board, Mari Smith, Site Management, Social media, Twitter

5 tips to improve your business writing

June 30, 2013 By Ayesha Sohaib

People change all the time. In turn, the use of language and communication evolves. To be able to keep up with the changes is an important aspect of being successful in our careers. Something – that all of us realize more, everyday. Over time, we have moved on from simple emails to live chats, using […]

Filed Under: Archives, Content Marketing Tagged With: Arts, Business, Business Services, Communication, Customer, Email client, English language, Social media, Thought, Twitter, Writers Resources

How can you create videos for your own business

June 19, 2013 By Ayesha Sohaib

Videos | Wordsmith Consulting

The concentration span of a gold-fish. Well, who would have thought we would be in a time and age where readers would become skimmers. And people would move on from one information site to another in a span of 8 seconds. This incredible fact has changed the way marketers looks at brands and marketing tactics. […]

Filed Under: Archives, Coaching, Content Marketing, Social media, Storytelling Tagged With: Animation, Blog, Brand, Business, Content marketing, Goldfish, Marketing, Marketing and Advertising, Social media, Storyboard, Twitter, Video production

How social media can help you get hired

June 4, 2013 By Ayesha Sohaib

“You are known by the company you keep” has evolved into “you are known by the content you share on social media.” That is how things change when your profiles on social networks begin to talk about you as people, potential candidates and valuable resources. Your social media presence speaks volumes about what you like to do […]

Filed Under: Archives, Coaching, Human Resource, Social media Tagged With: Business, Employment, Facebook, Internet marketing, Marketing and Advertising, Social media, Social network, Twitter

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