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You are here: Home / Archives for Yahoo

Mobilink’s Har Dil Har Din: How not to rebrand a Telco

October 1, 2013 By Yasmin Malik

New logo Mobilnk

Just until a few years back, Mobilink was what many marketers in Pakistan would describe as a “true telecom brand” – dominant in terms of brand image, brand strategy and brand recall. Sadly, the Mobilink of today has faltered on all these qualities, despite being the market leader in terms of mobile subscribers. When Mobilink’s […]

Filed Under: Archives, Content Marketing, Public Relations, Storytelling Tagged With: Ali Murtaza, Audi, Brand, Mobile phone, Mobilink, Pakistan, Shoaib Malik, Telenor, Ufone, Warid Telecom, Yahoo

How are you building brand advocates in your company

June 28, 2013 By Ayesha Sohaib

A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics, Public Relations Tagged With: Brand, Business, Communication, Company, Corporate Communication, Customer, Human Resource, Human Resources, Organization, Six Sigma, Social media, Yahoo

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