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Ineffective Rebranding Strategy: Lessons From AJK Elections

August 8, 2016 By Ayesha Sohaib

There is much to be learned from the PR tactics adopted in Pakistan at the time of elections. As a case in point, we look at the strategy deployed by one of the leading political parties in the country, The Pakistan Peoples Party (PPP) during the 2013 elections. PPP devised a new strategy to rebrand […]

Filed Under: Content Marketing, Presenting and public speaking, Public Relations, Storytelling Tagged With: AJK elections, anti-Modi campaign, Bilawal Bhutto, corporate message, Kashmir, negative perception, PPP, rebranding, Target audience, theme, youth, youth engagement

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