Twitter is a powerful social media tool where you can find the latest and most up to date information on various topics. Twitter can be used to help promote your brand and increase brand recognition. While using Twitter may be common, using it effectively really is not. For someone aiming to increase their brand awareness, here are 3 effective ways to achieve that:
Use Correct Hashtags
Hashtags are the keywords in your tweets that are relevant to your brand and help people find your posts. The use of hashtags in a tweet increases engagement. Tweets with hashtags receive twice the engagement than those without hashtags. However, overusing hashtags can actually decrease the level of engagement. Tweets that have 1 or 2 hashtags receive 21% more engagement as compared to those with more than 2 hashtags; in fact, engagement actually drops by 17% if 3 or more hashtags are used in a tweet.
Twitter is all about staying up to date on the current happenings, whether it’s news, sports, entertainment or any industry related to your brand. Your twitter feed should be up to date, especially if you’re dealing with a corporate twitter account. Share posts that talk about the trending topics so people know that you are aware of what’s going on. Follow the 80/20 rule; 80% of your posts should be entertaining or informative and 20% should be self-promoting.
Engage with Your Audience
Twitter was designed to help people engage and connect. Use this to your advantage and engage with your audience on a daily basis. This helps build relationships and brand loyalty. You can retweet relevant posts that your followers share. Quick responses also play a key role in boosting engagement; according to a research study on social media, 42% of consumers expect a 60-minute response time on social media.
If you want to connect with your audience on a deeper level and get them talking about your brand, Twitter is the best platform to do so. Following these 3 simple guidelines will help bring your brand into the eyes of the right audiences and increase brand recognition.