Instagram is one of the finest social media platforms to sell your brand and let people know that you are out there. It’s a fast-growing community that allows us to market your product. A lot of people try to sell their products through Instagram while not knowing how Instagram actually works.
There are some people who have established their entire businesses through this app by just following simple rules. Not everyone out there knows how to market their business on Instagram. Here are some “Instagram DON’Ts” to make your social media campaigns a little easier.
Using incomplete bio
Creating an Instagram bio does half the work but obviously there’s a “Don’t”. If you want a larger number of followers to engage with your profile. I personally would recommend you keep the bio short concise and relevant. Nobody would want to read a whole page of your business biography and would leave or unfollow you.
Use the space given to you wisely. Use it to post hyperlinks that will eventually take them to your product instead of describing it in your bio. Consider using emojis and line spacing to make it easier for your audience to read. If you create your bio wisely, soon enough millions of eyes will land on your product easily.
Not responding to your followers
It’s very simple to get a massive number of fans following. Interacting with your followers is one key activity to establish that you are here for the people. If you are not doing that then you are the major risk of harming your business popularity.
When someone leaves a comment regarding your product, feel free to guide them even if you are giving some kind of suggestions. Take the time to accept and offer help very modestly. Building a relationship with followers and responding to them through message exchange can help build value to your product. This shows that you are not just another product for sale out there but are concerned and interested in engagement as well.
Not using hashtags properly
Hashtags play a vital role in post engagement. There are two types of mistakes that people usually make while using hashtags. Either they use irrelevant hashtags or they don’t use them at all. Make sure you use short and relevant hashtags, follow hashtags that are suitable to your forte. Remember there is a direct correlation between the number of hashtags used and the engagement of the post. Use as many hashtags as you can but always relevant. hashtags can really make or break your Instagram profile.
Instagram users search popular hashtags to discover new trends, so, the more hashtags you use, the more, your profile is likely to appear on the top of the search feed. But Instagram only allows us to post 30 hashtags in a post so, according to the Quick Sprout posts with 11 hashtags got 80% interaction while just 22% while using 10 and 41% using only 2 hashtags.
To grab the attention of your followers organically is healthier for your business rather than buying then un naturally. If you are not careful enough it can harm the integrity of your brand. Inorganic followers can cause less engagement and the loss of your brand’s reputation and integrity.
Not posting for your followers regularly
Instagram has become the most popular marketing tool in today’s age. While doing marketing on Instagram the only key point is to post regularly. And by regularly it doesn’t mean to post excessively. Consistency is very important for marketing or branding your product so that the follower remembers you and not unfollow you by only looking at your product on their profile.
Take any one of these tips and apply it to your profile and experience the difference yourself!