In the business community, the most important piece of information is – who you are working with, how they work and what can they do for you. Many people will refuse to trust other businesses or individuals because there is not enough information available to them about the person or organization.
These are opportunities lost for the businesses that are just starting out.
This way websites are a great way to make business information available to customers, stakeholders and other businesses.
If you are looking to develop a presence online, the idea should be to make the information comprehensive enough – yet simple to understand as it opens up interactive channels of communication with customers.
What kind of a website do you need?
It entirely depends on the nature of your business but what is really important is a structure that will tell the story of your business with a strong call to action. Your call to action will always be engagement of your customers and other businesses.
Build your website the way you build your business
If you are a retail business, then your need would be to get people to shop online and place orders. That would require a crisp design and content mix that explains your products clearly and comprehensively. If you are a services business, your challenge may be greater – to convince a client that what you are offering is exactly what they need.
Similarly, large corporate organizations need to make their products and services available on their websites and make timely updates. Press centers, career portals and blogs are optional items where and when necessary can be easily added to basic websites.
The choice is yours. Choose your concept carefully before you start out.
Features in your website – Clutter = Great navigation
A basic website must introduce a business, explain a bit about what kind of market need they are addressing and go on to tell about their service portfolio. It is advised to add testimonials and client history but that depends on where the business stands at the time.
Avoid clutter and too many features on the same page. Research online to find out what kind of layouts work best.
Contact information should be readily made available on the website and communication should be possible on every page of your layout.
As people go through webpages, they should be able to find an interactive form or contact information in just a click. Connect your website to social networks.
If you have any special offers for customers, make them accessible on your front page and lead your audience to your services immediately. Make your website google friendly and submit your site map to google, once its ready. That makes your website rank higher in search.
Make your navigation slick and smooth. Clean up the clutter.
Design + Content = What’s cooking?
Design and content, come together in a website to become strategic action items that will tell your business story and get the results you need. This is why a strong content brief and a designer who understand your strategy of the business will act as important players in getting the website off the ground.
[tweetthis]The #website must have continual design to build a strong #brand identity of the #business. [/tweetthis]
Content should be simple, clear and easy to understand.
Crisp websites = Lots of maintenance
Your platform should offer easy maintenance. Usually people opt for the most compatible platforms that are easily managed like WordPress and Tumblr but you can choose from any number of options that your prefer.
Your updates should be made timely for the wesbite to maintain its crispness and the design should be revamped periodically to keep it looking fresh.
A good article on website is Best platform for building wesbites.
Wish you all the best in building your website. It may look like a daunting task but it can do wonders for your business presence. Happy building!
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