People change all the time. In turn, the use of language and communication evolves. To be able to keep up with the changes is an important aspect of being successful in our careers. Something – that all of us realize more, everyday. Over time, we have moved on from simple emails to live chats, using […]
Archives for June 2013
How are you building brand advocates in your company
A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]
How important is ‘why’ in your communication strategy
When I watched this video, I thought of the times when I have bought something because a company’s communication has inspired me. Spent my money because I like the way a company does things. Not because of what it does but because why it does it. It’s difficult to account for but then there is […]
5 awesome quotes about Content Marketing
It’s just amazing to see how a quote can bring you perspective on something you are trying to achieve. Today, we will talk about content marketing quotes as a learning platform for businesses just starting out on their content marketing goals. We see businesses telling their stories. We have all seen Facebook‘s story. We have […]
How Coca Cola helped people to communicate across borders
It is said that nothing gets into the brain unless it goes through the five senses. Which means that in the world of brands, the five senses are the way to the consumer‘s heart and mind. And so, building equity for the global brands of today is closely linked with how brands approach the consumer’s […]
How can you create videos for your own business
The concentration span of a gold-fish. Well, who would have thought we would be in a time and age where readers would become skimmers. And people would move on from one information site to another in a span of 8 seconds. This incredible fact has changed the way marketers looks at brands and marketing tactics. […]
How important is inspiration in your leadership communication
Inspiration tells a tale of its own. Where it begins and where it will take you — one never knows. But the fact is — we all need inspiration to make our lives, our businesses and work lives rewarding experiences. For writers, bloggers, photographers and all creative minds, inspiration can come from many sources. The […]
What helps to motivate employees in the workplace
All these questions about motivation. About employees. About inspiring the work force. What are motivated employees? Do they exist? If yes, then what do they look like? Are they the ones who get promoted? How do we become motivated employees? More importantly, how do people become motivated to work towards business profitability? We look around […]
Are you writing for people and optimizing for robots
SEO has us all wrapped around its dainty little finger. We believe our content rules. And yet SEO is ruling us all. So while content is king, SEO is definitely the most influential advisor to the royal throne. Websites and blogs have to be optimized to rank high on search and it is no mean feat when […]
Are you ready for crisis communication
[spacer] Crisis. The word sends a shudder of panic in PR teams across the world. No matter how big your organization is, how many storms it has weathered and how successful you have become, your crisis communication depends heavily on a number of factors. Your readiness. Timeliness. And most importantly your approach towards a crisis. […]