Naming your business is such an important decision and not to be taken lightly. A company name can make or break your business. It makes all the difference when it comes to thrusting your business to success, instead of just getting by. E.g. which name would you choose? Cupcake Couture? Or Mary’s Cupcakes? Cupcake Couture, […]
10 Common Blog Writing Mistakes
Blogging can be such an effective means of communication. It allows you to brand yourself, attract viewership, differentiate yourself from your competitors and generate business leads. Common mistakes can break the momentum of a great blog. All you have to do is fall prey to simple mistakes. Avoid the following blog writing mistakes to make […]
Five Steps to Writing an Unforgettable ‘About Me’ Page
At one time or another you may find the need to write an ‘About Me’ page. Whether it’s for a professional site, social media profile or a blog, you my dread the task at hand. Take these five steps into account before publishing to ensure you have written an unforgettable ‘About Me’ page. The ‘Why’ […]
Identifying Profitable Clients
Every customer is different. And every business needs to identify their most profitable customers. By identifying customer profitability, you can grow each section of your company and in turn gain more profitable clients. The most profitable clients aren’t those who spend the most money, as they are the people getting larger discounts and those who […]
Ways to Increase Site Traffic
Are you having a hard time thinking of ways to increase traffic to your website? You are not the only one. I’m in the same boat. Last week, I was asked to find ways to increase site traffic to our blog and to be honest, I was left scratching my head. So I decided to write a […]
Content Marketing: 11 Types Of Content People Like To Share
Grabbing attention is what content marketing is all about. Being able to come up with content people like to share is what it all comes down to. But point to note here is that the road to grabbing attention and keeping your fan following engaged is getting rockier by the day. Why is it so […]
Ten Characteristics of Great Project Managers
Can anyone be a project manager? Can I be a project manager? I have had a lot of people ask me these questions. But project management is quite a specialized task and it requires a certain set of skills. Great project managers are nearly impossible to find and the ability to meet deadlines is not […]
Step- by- Step: How to Make a Website
Websites reflect the stories, businesses want to tell. It is simple enough to think of having a business website but have you even wondered how it’s really done? As someone who doesn’t know much about creating a website, I know exactly how you feel. Actually, I’m not great at anything program related. So when I […]
Google Cultural Institute Unveils ‘Wonders Of Pakistan’
Recently, Google launched a special project to give millions of people across the globe, a glimpse of Pakistan’s historical landmarks and cultural places. Named as ‘Google Cultural Institute Pakistan’, the project in collaboration with local authorities features special street view maps and 360 degree imagery of famous spots in Pakistan that have substantial cultural and […]
6 Steps To Increase Your Company’s Presence On Social Media
Gone are the days when newspapers, radio and television were the only forms of communication used by businesses to get across important messages. This is the age of social media, an age of endless possibilities for businesses to market themselves and connect with their audiences. Small businesses in particular can use social media to create […]
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