Over the last summer I interned at Wordsmith for six weeks. As a Mass Communication undergraduate, finding a place to intern can be daunting. Especially when you are looking for a place that is relevant to your field and where you can learn new skills. My initial perception about internships was of an insignificant position […]
What You Did Not Know About The Dos and Don’ts Of Writing
When you start out your career in writing, you bring along many notions. Unfortunately, they are not always correct or helpful. You must know the basic dos and don’ts of writing whether you are a reporter, a blogger or a social media marketer. A good always writer pays attention to the details that can improve […]
Content Marketing: 11 Types Of Content People Like To Share
Grabbing attention is what content marketing is all about. Being able to come up with content people like to share is what it all comes down to. But point to note here is that the road to grabbing attention and keeping your fan following engaged is getting rockier by the day. Why is it so […]
6 Steps To Increase Your Company’s Presence On Social Media
Gone are the days when newspapers, radio and television were the only forms of communication used by businesses to get across important messages. This is the age of social media, an age of endless possibilities for businesses to market themselves and connect with their audiences. Small businesses in particular can use social media to create […]
Five Steps to a Better Logo Design
Have you spent hours and hours brooding over a logo design? Pulled out hair because it just isn’t right? Don’t fret. It happens to the best of us. Logo design is one of the most concise forms of expression. And so we must never take it lightly. The purpose of a business logo is to give […]
What we can learn from Philips drive in UAE towards energy efficient lighting
Energy efficiency is an international concern for businesses and governments which is being communicated and talked about on various layers of the global debate. Lighting uses up 19% of the world’s electricity consumption. In the Middle East, that figure is a staggering 22%. The Middle East has one of the highest levels of energy consumption in the world. […]
How to design like a pro for clients
If you are a designer or a creative artist who wants to get out there and design like a pro for clients, you will have to develop some killer client handling skills to begin with. Whether you are dealing with a small business or a huge empire, your design and creative process is telling a […]
A peak into history at the Philips Museum
Early October, I had the opportunity to attend Philips Innovation Experience 2014 in Eindhoven which is located in the southern part of Netherlands. Netherlands is famous for many things and Amsterdam takes center stage for being the most visited city in the country. But from this year onwards, I will remember Philips as the company […]
Millennials are driving new communication trends across the world
During discussions with colleagues, we often talk about how Millennials are influencing and shaping communication in the world. Surveys like this one by Pew Research Center answer that question by affirming numbers that Millennials are everywhere and make up for a significant influence in the world. Research goes on to add that Millennnials will dominate the […]
Is your content driving influence marketing
The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]
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