Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding. Sure, your quality products and services will make your business thrive, but never underestimate the power of an effective brand image for your business. Brands need to wisely devise systems that […]
What You Did Not Know About The Dos and Don’ts Of Writing
When you start out your career in writing, you bring along many notions. Unfortunately, they are not always correct or helpful. You must know the basic dos and don’ts of writing whether you are a reporter, a blogger or a social media marketer. A good always writer pays attention to the details that can improve […]
Ineffective Rebranding Strategy: Lessons From AJK Elections
There is much to be learned from the PR tactics adopted in Pakistan at the time of elections. As a case in point, we look at the strategy deployed by one of the leading political parties in the country, The Pakistan Peoples Party (PPP) during the 2013 elections. PPP devised a new strategy to rebrand […]
United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition
“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]
Difference Between PR And Marketing; Two Sides Of The Same Coin
When I was first asked the difference between Marketing and Public Relations (PR) a couple of years back during a class, I drew a complete blank. I had never thought about these functions as stand-alone concepts. Four years later, I can say that now I know the difference between PR and Marketing. I can also say […]
How To Survive The First Day Of Your PR Internship
The process of internship applications and interviews marks the popping up of endless nerve-racking questions in one’s mind like, what will be the work environment like? What kind of work will you be doing? Will the timings be flexible? Will you get paid? What sort of colleagues you will be working with? Will the boss […]
Mergers that kill brands
The Competition Commission of Pakistan (CCP) approved what is the first major merger in the history of mobile telecommunications in Pakistan: namely that between Mobilink and Warid. In doing so, the Mobilink Warid merger is unquestionably guilty of killing the brand identity of at least one of the merged parties. Leaving aside the highly focused […]
How Brands Become a Success
Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding. Sure, your quality products and services will make your business thrive, but never underestimate the power of effective branding. Brands develop the following characteristics to become a success: 1- Knowledge of […]
How To Write For Internal Communications
Internal communications are any and all contents that go out from a company to its employees. Internal communications convey the company culture and are used to notify employees of upcoming events and changes. In some organizations, professionals in Human Resources are responsible for writing these communique. Some larger organizations have their own dedicated internal communications […]
How to design like a pro for clients
If you are a designer or a creative artist who wants to get out there and design like a pro for clients, you will have to develop some killer client handling skills to begin with. Whether you are dealing with a small business or a huge empire, your design and creative process is telling a […]
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