Brands are here to sell. Its really that simple. Someone once told me, “businesses are born out of stories and if one could tell that story, people would listen.” I think they were right. I would want to hear that story. I would want to know the story of the brand that makes me want […]
Social media trends in Pakistan
Pakistan has very little penetration of internet users — close to 11% of the total population but the usage trends have shown a remarkable increase in the past two years. Now we see corporate organizations setting up digital marketing departments and digital agencies are coming into business as a result. This is because people are […]
How PR is changing?
If you have been in the PR business in the past decade, you have witnessed the changes. From a more traditional form of communication, new forms of content presentation and media have evolved and are playing their part in driving business growth and visibility. As concentration spans have grown small and new forms of media are […]
What is Content Marketing made of?
How important is content marketing and what factors come into play when a content marketing campaign is designed. A trend growing stronger in the world of content marketing is designing custom content for brands and businesses which speaks directly to the customers for maximum effect. This infographic is a good way to see how content […]
How to be a thought leader?
Inspiration comes in many forms. Sometimes the right music, a telling story and an emotional video will induce emotion in the audience. Sometimes just a wise quote will make people think. But the task of inspiring others is never easy or simple. It comes through insight, a world of experience and data that can be […]
5 steps to deliver your message through a communication plan
A communication plan tells you how to go about building an image for your organization. A communication plan is made up of messages you want to communicate to the audience, be it masses, your own employees or an online niche. Generally, your customer is your target audience. The basic job of a communication plan is […]
8 tips on effective discussions during meetings
I was sitting with a friend the other day when we started talking about how conversations lead nowhere during business meetings, especially when a critical decision needs to be made. It is a typical situation. There is a crisis, a decision needs to be made, a meeting is called and conversation begins on a different […]
How to take the fluff out of your emails
Everyone knows how to write an email. We know what to say and what needs to be done. If you are writing emails to get work done and make people understand what you are saying, draft your emails carefully and wisely. Here are some tips on how you can tailor your emails to make the […]
7 habits of ineffective people
In contrast to the best-selling title written by Stephen R. Covey the ‘7 Habits of Highly Effective People’, there are actions and thought patterns which lead to ineffective behavior. Here are 7 habits to watch out for to avoid becoming ineffective at any point in your career. The reactive approach Watch out for when you are tempted […]
5 tips to lead a successful PR meeting
Just a few days back I happened to walk into one of Pakistan’s most successful company’s office to meet with a senior executive in their management. My purpose was to seek an opportunity for business and to enhance my understanding on a topic that was of mutual interest. I was surprised to see that although I had […]
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