Recently, Google launched a special project to give millions of people across the globe, a glimpse of Pakistan’s historical landmarks and cultural places. Named as ‘Google Cultural Institute Pakistan’, the project in collaboration with local authorities features special street view maps and 360 degree imagery of famous spots in Pakistan that have substantial cultural and […]
6 Steps To Increase Your Company’s Presence On Social Media
Gone are the days when newspapers, radio and television were the only forms of communication used by businesses to get across important messages. This is the age of social media, an age of endless possibilities for businesses to market themselves and connect with their audiences. Small businesses in particular can use social media to create […]
How to brand yourself on Twitter
Branding, willy-nilly is an essential part of today’s world. Companies, artists, sportsmen, celebrities, politicians – everyone is on twitter, and they are all managing their brands and identities one way or another. The question is if we – you and I also need to brand ourselves on Social Media. The bad (or good?) news is […]
How to design like a pro for clients
If you are a designer or a creative artist who wants to get out there and design like a pro for clients, you will have to develop some killer client handling skills to begin with. Whether you are dealing with a small business or a huge empire, your design and creative process is telling a […]
Philips uses experience branding to showcase new technologies at its Innovation Show
As technology evolves and makes giant leaps in the world, experiences are becoming the key focus for companies to create and convert brand advocates. Businesses need brands and products to be customer-centric. And they absolutely need customers to experience the ease, the comfort and the efficiency of every little improvement. Innovation in the way you […]
What McDonald’s ‘Our Food, Your Questions’ gained and lost in its attempt at transparency
McDonald’s ‘Our Food, Your Questions‘ is the perfect example of how businesses today need to look into engagement with millennials. The idea behind McDonald’s ‘Our Food, Your Questions‘ was to address their concerns, answer their questions and engage them where they are most likely to be. On Social Media. However communication needs to be backed with a solid […]
How to get the word out about your new business
Establishing a new business is not something you can accomplish over night. There is so much that goes into it. You need to set up a structure, a product line, services, build a team, find talent and then get to the point where you are ready to make sales. Promotion is next in queue and […]
A peak into history at the Philips Museum
Early October, I had the opportunity to attend Philips Innovation Experience 2014 in Eindhoven which is located in the southern part of Netherlands. Netherlands is famous for many things and Amsterdam takes center stage for being the most visited city in the country. But from this year onwards, I will remember Philips as the company […]
Millennials are driving new communication trends across the world
During discussions with colleagues, we often talk about how Millennials are influencing and shaping communication in the world. Surveys like this one by Pew Research Center answer that question by affirming numbers that Millennials are everywhere and make up for a significant influence in the world. Research goes on to add that Millennnials will dominate the […]
Muqtaza Shah from Pring talks about mobile, cultural relevance and reaching out to communities through social media
Muqtaza Shah is the man behind the first mobile social network of Pakistan. Pring has now over 5 million subscribers and is fast becoming a popular choice among young professionals across industries to communicate and share their insights in their own networks. Wordsmith spoke to Muqtaza about his aspirations for Pring, what it has achieved […]
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