Stories start from the beginning and if the beginning is not engaging then no one will read till the end. Websites are also like that. The beginning of this story is the home page. It is so important to build a strong, well structured and engaging home page so that readers can see your messages […]
How Brands Become a Success
Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding. Sure, your quality products and services will make your business thrive, but never underestimate the power of effective branding. Brands develop the following characteristics to become a success: 1- Knowledge of […]
Wordsmith Celebrated Eid-Ul-Azha With The Spirit of Amazing
I can’t believe that the Wordsmith Eid-Ul-Azha event was just last week. As this was a first for the team, I wanted to make sure our readers got a first-hand overview of the event that took place at our offices on the 19th September 2015. Wordsmith celebrated Eid-Ul-Azha with a get together for the team […]
Five Steps to Writing an Unforgettable ‘About Me’ Page
At one time or another you may find the need to write an ‘About Me’ page. Whether it’s for a professional site, social media profile or a blog, you my dread the task at hand. Take these five steps into account before publishing to ensure you have written an unforgettable ‘About Me’ page. The ‘Why’ […]
Google Cultural Institute Unveils ‘Wonders Of Pakistan’
Recently, Google launched a special project to give millions of people across the globe, a glimpse of Pakistan’s historical landmarks and cultural places. Named as ‘Google Cultural Institute Pakistan’, the project in collaboration with local authorities features special street view maps and 360 degree imagery of famous spots in Pakistan that have substantial cultural and […]
6 Steps To Increase Your Company’s Presence On Social Media
Gone are the days when newspapers, radio and television were the only forms of communication used by businesses to get across important messages. This is the age of social media, an age of endless possibilities for businesses to market themselves and connect with their audiences. Small businesses in particular can use social media to create […]
What we can learn from Philips drive in UAE towards energy efficient lighting
Energy efficiency is an international concern for businesses and governments which is being communicated and talked about on various layers of the global debate. Lighting uses up 19% of the world’s electricity consumption. In the Middle East, that figure is a staggering 22%. The Middle East has one of the highest levels of energy consumption in the world. […]
Philips uses experience branding to showcase new technologies at its Innovation Show
As technology evolves and makes giant leaps in the world, experiences are becoming the key focus for companies to create and convert brand advocates. Businesses need brands and products to be customer-centric. And they absolutely need customers to experience the ease, the comfort and the efficiency of every little improvement. Innovation in the way you […]
What McDonald’s ‘Our Food, Your Questions’ gained and lost in its attempt at transparency
McDonald’s ‘Our Food, Your Questions‘ is the perfect example of how businesses today need to look into engagement with millennials. The idea behind McDonald’s ‘Our Food, Your Questions‘ was to address their concerns, answer their questions and engage them where they are most likely to be. On Social Media. However communication needs to be backed with a solid […]
How to get the word out about your new business
Establishing a new business is not something you can accomplish over night. There is so much that goes into it. You need to set up a structure, a product line, services, build a team, find talent and then get to the point where you are ready to make sales. Promotion is next in queue and […]