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10 Best WordPress Plug-ins

September 20, 2018 By Halima Umar

WordPress plugins are great tools for adding and extending functionality to WordPress.  In this post, we’re going to discuss 10 of the best plug-ins, you should have on your WordPress website. These plugins will add awesome functionality to your site. 1. Everest Forms No matter what your website is about you need to have a contact page, where people can […]

Filed Under: Coaching, Websites

Zameen.com’s Ad Review

August 20, 2018 By Halima Umar

Welcome to our blog and today’s special feature is a review of Zameen.com’s ad. The ad went viral in a couple of hours and has over 1 million views on YouTube in just a week! You’ve probably watched the ad and have had the whole heart-wrenching experience. In case you haven’t, here you go. The […]

Filed Under: Websites, Writing

What is an Instagram shadowban?

July 24, 2018 By Halima Umar

What is a shadowban? If you aren’t familiar with the term then let me enlighten you. Shadowbanning is when your hashtags or mentions become undiscoverable to non-followers, but will only be visible to your current followers and majority of the times the user is not even aware of it. Still haven’t got it? Read on. […]

Filed Under: Social media, Websites

Independence Day: 14th August Brings Many Firsts For Pakistan In 2016

August 13, 2016 By Ayesha Sohaib

August in Pakistan brings a lot of green and white in the country as we get ready to celebrate our Independence Day. White and green balloons, Pakistani flags, badges, apparels matching the color of flag and other merchandise makes highly profitable rounds in market. Taping this proclivity of Pakistanis, many organizations also follow this trend […]

Filed Under: Content Marketing, Social media, Websites

What You Did Not Know About The Dos and Don’ts Of Writing

August 8, 2016 By Ayesha Sohaib

When you start out your career in writing, you bring along many notions. Unfortunately, they are not always correct or helpful. You must know the basic dos and don’ts of writing whether you are a reporter, a blogger or a social media marketer. A good always writer pays attention to the details that can improve […]

Filed Under: Content Marketing, Infographics, Public Relations, Social media, Storytelling, Websites, Writing Tagged With: good literature, key messages, Social media, words, wordsmith, Writing

The 5 Stages of Change

October 19, 2015 By Tania Haider

Another dull project landed on Alice’s desk on Monday morning.  She was not happy, boredom dominated her life.  She wanted to go from boring and corporate, to something more creative.  The change came one night when another boring yet predictable project came across her desk and all she could do was stare.  That’s when she […]

Filed Under: Archives, Content Marketing, Employee Relations, Human Resource, Storytelling, Websites, Writing

Tips on Writing an Amazing Newsletter

October 9, 2015 By Ayesha Sohaib

Newsletters play a key role in effective communication in organizations. Organizations are cluttered with communication through various media both digital and non digital. Due to the unique proposition of offering information from diverse areas in a rather small package, newsletters still have the potential to top the game. What businesses today need is a newsletter […]

Filed Under: Archives, Content Marketing, Human Resource, Networking, Social media, Storytelling, Websites, Writing

How To Create An Effective Homepage

October 5, 2015 By Tania Haider

Stories start from the beginning and if the beginning is not engaging then no one will read till the end. Websites are also like that. The beginning of this story is the home page. It is so important to build a strong, well structured and engaging home page so that readers can see your messages […]

Filed Under: Archives, Content Marketing, Networking, Social media, Storytelling, Websites, Writing

How Brands Become a Success

October 4, 2015 By Tania Haider

Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding. Sure, your quality products and services will make your business thrive, but never underestimate the power of effective branding. Brands develop the following characteristics to become a success: 1- Knowledge of […]

Filed Under: Archives, Content Marketing, Networking, Public Relations, Social media, Storytelling, Websites, Writing

Wordsmith Celebrated Eid-Ul-Azha With The Spirit of Amazing

October 2, 2015 By Tania Haider

I can’t believe that the Wordsmith Eid-Ul-Azha event was just last week.  As this was a first for the team, I wanted to make sure our readers got a first-hand overview of the event that took place at our offices on the 19th September 2015. Wordsmith celebrated Eid-Ul-Azha with a get together for the team […]

Filed Under: Archives, Content Marketing, Employee Relations, Social media, Storytelling, Websites, Writing

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