SEO Explained: A Quick Guide

SEO, the part notorious part essential aspect of information-age marketing isn’t just about providing information on the products and services you offer but instead about analysing and understanding the problems your customers need to solve. SEO is what companies around the world have been focused on lately since being ranked higher on search engines has been important, and it is important. So what is SEO? How does it increase a company’s growth and how can you benefit from it? Let’s dive into it together:

What is SEO?

Search Engine Optimisation or SEO is ensuring your website is optimised to appear higher on search engine results than other websites by having words and phrases relevant to the questions asked by users on those search engines. For most businesses, this means having information on their website about problems people want to solve. Once optimised, your company starts benefiting from an array of digital benefits of SEO. 

How to have good SEO? 

Knowing about SEO is half the task when optimising your website on the internet. Here are some short tips to help you achieve optimal SEO.

• Remove anything that slows down your site.
• Link your content to other websites with relevant content.
• Write with an approach where humans come first and search engines second.
• Encourage other trustworthy sites to link to you.
• Have web analytics in place at the start.
• Write unique and relevant meta descriptions for every page to ensure a higher ranking.
• Use meaningful and readable URLs.
• Use the right keywords in your images and content throughout the pages.
• Create & publish unique content consistently.

Hubspot and SearchEngineLand are prime examples of strong SEO websites with optimised content throughout their web pages. By covering all the aspects for good SEO, many websites have achieved higher search performance and better traction.

Benefits of SEO

An increasing number of companies in this age are forming SEO teams as part of their growth strategy. SEO Teams optimise content for your products, website or the company itself and drive additional traffic as well as visibility, all organically. This boosts your businesses and helps you usher into a new era of growth from the internet.

When building SEO Teams, a cross-functional approach proves to be most fruitful for companies worldwide. This approach includes designer, content, SEO and engineer.

Once you’re established, SEO takes it a notch higher by employing proven methods to present your information in an optimised way to appear higher than others in search engine result pages or SERPs. 

Most search engine traffic, enquiries and online sales are harnessed by businesses who understand this and create useful content.

If you want more attraction to your business from search engines, SEO will be of utmost importance in your digital marketing strategy!