The Competition Commission of Pakistan (CCP) approved what is the first major merger in the history of mobile telecommunications in Pakistan: namely that between Mobilink and Warid. In doing so, the Mobilink Warid merger is unquestionably guilty of killing the brand identity of at least one of the merged parties. Leaving aside the highly focused […]
6 Steps To Increase Your Company’s Presence On Social Media
Gone are the days when newspapers, radio and television were the only forms of communication used by businesses to get across important messages. This is the age of social media, an age of endless possibilities for businesses to market themselves and connect with their audiences. Small businesses in particular can use social media to create […]
How to brand yourself on Twitter
Branding, willy-nilly is an essential part of today’s world. Companies, artists, sportsmen, celebrities, politicians – everyone is on twitter, and they are all managing their brands and identities one way or another. The question is if we – you and I also need to brand ourselves on Social Media. The bad (or good?) news is […]
Mobilink’s Har Dil Har Din: How not to rebrand a Telco
Just until a few years back, Mobilink was what many marketers in Pakistan would describe as a “true telecom brand” – dominant in terms of brand image, brand strategy and brand recall. Sadly, the Mobilink of today has faltered on all these qualities, despite being the market leader in terms of mobile subscribers. When Mobilink’s […]
How Surf Excel has integrated Eid values into their brand philosophy
Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit. The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]
What does your email signature say about you
What’s in an email signature? That’s a lot like saying, what’s in a name? – we all know that we would be lost without names and identities. That names are part and parcel of who we are and who we will become. Email signatures are a lot like names – they reflect brand identity and […]
How Olper’s Milk is communicating the spirit of Ramadan
One brand in Pakistan that continues to reflect the spirit of Ramadan in their communication is Engro’s flagship dairy brand Olper’s Milk. In 2010, Engro Foods prepared a special advertisement for Ramadan for Olper’s milk which soon after its release, gained popularity to become one of the most popular ads on Television. Har lehza hai […]
How are you building brand advocates in your company
A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]
How can you create videos for your own business
The concentration span of a gold-fish. Well, who would have thought we would be in a time and age where readers would become skimmers. And people would move on from one information site to another in a span of 8 seconds. This incredible fact has changed the way marketers looks at brands and marketing tactics. […]
How to be a thought leader?
Inspiration comes in many forms. Sometimes the right music, a telling story and an emotional video will induce emotion in the audience. Sometimes just a wise quote will make people think. But the task of inspiring others is never easy or simple. It comes through insight, a world of experience and data that can be […]