What makes a great leader has little to do with leading the pack and more about steering the team towards a great goal by harnessing each member’s strength. Almost all the time, leaders do not focus on instructing those around them. They guide. They share. They place themselves on equal footing with whoever chooses to […]
United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition
“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]
Difference Between PR And Marketing; Two Sides Of The Same Coin
When I was first asked the difference between Marketing and Public Relations (PR) a couple of years back during a class, I drew a complete blank. I had never thought about these functions as stand-alone concepts. Four years later, I can say that now I know the difference between PR and Marketing. I can also say […]
Step- by- Step: How to Make a Website
Websites reflect the stories, businesses want to tell. It is simple enough to think of having a business website but have you even wondered how it’s really done? As someone who doesn’t know much about creating a website, I know exactly how you feel. Actually, I’m not great at anything program related. So when I […]
6 Steps To Increase Your Company’s Presence On Social Media
Gone are the days when newspapers, radio and television were the only forms of communication used by businesses to get across important messages. This is the age of social media, an age of endless possibilities for businesses to market themselves and connect with their audiences. Small businesses in particular can use social media to create […]
How to design like a pro for clients
If you are a designer or a creative artist who wants to get out there and design like a pro for clients, you will have to develop some killer client handling skills to begin with. Whether you are dealing with a small business or a huge empire, your design and creative process is telling a […]
What is a successful presentation made of
Preparing well is the most important part of making a successful presentation. But, all that hard work is no good until you bring your preparation in to the session with charm and quality delivery. Making a presentation is all about confidence; knowledge about the subject and how informed you are about the audience you are […]
6 things to help you prep for your next presentation
Corporate presentations are tricky. They are used to share a new idea with your audience or build on an existing idea or vision. In either case, you need to understand the need of the presentation and expectations of your audience. If you don’t do that, you may end up working for days without a result. […]
Are you prepared to work in the modern workplace
Leaders today are faced with multiple challenges in the modern workplace. One is to consistently evaluate the changing business environment they operate in and that in itself is a humungous task. With media acting as the watch dog and social media enhancing its influence and communication changing pace every second, the business environment is consistently […]
5 steps to be an effective communicator
Communication is key in every aspect of the workplace. Whether it’s communicating with a colleague, with your supervisor or communicating in your personal life – a good communicator will always be open to listening and communicating his or her point of view. People like communicators and they listen to effective communication. Which is why this […]