In an era where social media marketing is used to create and promote a brand’s image, it is important to comprehend how the algorithms of various social media platforms work to accomplish these goals and help your business succeed. The Top Platforms for Social Media Marketing The top two platforms that brands are most interested […]
Top Independence Day Ads of Pakistani Brands on Facebook
On 14th August, 1947, Pakistan became an independent nation. Each year, on this day, along with various other festivities, Pakistani brands on social media follow a specific Independence Day theme. They post ads, offer discounts and sometimes, completely change their entire theme to give a more patriotic look. Here are some of the top Pakistani […]
How to become a social media influencer in 3 easy steps
Aloha! You’re probably here because you already know what a social media influencer is and you really want to get quick tips on how to kick-start your career. You won’t turn into a Jeffree Star or Liza Koshy overnight but you surely will be on your way to becoming one banging social media influencer. All […]
Muqtaza Shah from Pring talks about mobile, cultural relevance and reaching out to communities through social media
Muqtaza Shah is the man behind the first mobile social network of Pakistan. Pring has now over 5 million subscribers and is fast becoming a popular choice among young professionals across industries to communicate and share their insights in their own networks. Wordsmith spoke to Muqtaza about his aspirations for Pring, what it has achieved […]
Zainab Ansari talks about her PR journey, being a woman leader and her venture into social media
Zainab Ansari is the Chief Executive Officer and the Director at Xenith PR Ltd. A PR veteran with thirty-seven years of experience of working with large multinationals and reputable organizations, she is extensively exposed to Television, Radio and the literary circles and is an established writer, poet and a free-lance journalist. In 1999, Zainab established Xenith […]
How Surf Excel has integrated Eid values into their brand philosophy
Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit. The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]
Get geared to communicate during Ramadan in Pakistan
Ramadan is a very special time of the year for muslims all over the world. It is also a great time to build communication with consumers, media and other businesses. The spirit of the month is focused on giving, self reflection, connecting with each other and helping the less fortunate. All muslims fast from dawn […]
5 awesome quotes about Content Marketing
It’s just amazing to see how a quote can bring you perspective on something you are trying to achieve. Today, we will talk about content marketing quotes as a learning platform for businesses just starting out on their content marketing goals. We see businesses telling their stories. We have all seen Facebook‘s story. We have […]
Why a personal brand is important for business
Ideas are like seeds. You can plant them and watch them grow or you can put them to waste. That’s a tree that never was. A flower that never bloomed and fruit you never watched grow. By sharing your ideas and building a knowledge base in your industry you can acquire the status of an […]
How social media can help you get hired
“You are known by the company you keep” has evolved into “you are known by the content you share on social media.” That is how things change when your profiles on social networks begin to talk about you as people, potential candidates and valuable resources. Your social media presence speaks volumes about what you like to do […]