There is much to be learned from the PR tactics adopted in Pakistan at the time of elections. As a case in point, we look at the strategy deployed by one of the leading political parties in the country, The Pakistan Peoples Party (PPP) during the 2013 elections. PPP devised a new strategy to rebrand […]
5 steps to deliver your message through a communication plan
A communication plan tells you how to go about building an image for your organization. A communication plan is made up of messages you want to communicate to the audience, be it masses, your own employees or an online niche. Generally, your customer is your target audience. The basic job of a communication plan is […]