The hashtag has been around for quite a while and it goes beyond Twitter, folks. Let us take a look at what the hashtag connoted throughout the ages; it first debuted in music, it was called a “sharp”. In the 1870’s it was dubbed as the “pound sign.” Later in the in 1960’s it was added to the telephone operating system and called an “octothorpe.” Moving all the way to the 1980’s, the hashtag was then being used in programming languages and here we are today.
What is a hashtag?
Now, what exactly is a hashtag? You’ve come across hashtags on Twitter, Instagram, Tumblr, Facebook, Discord etc. accompanying pictures, tweets, and posts, haven’t you? Of course you have. A hashtag is a word or expression applied before a hashtag (#), composed inside a post or tweet to feature it and to make it widely discoverable to everyone and not only your followers.
The art of the hashtag
Now let us come to the topic at hand. Hashtags have numerous uses like starting a trend, making a post go viral, connecting people of a familiar community and mutual interests.
Now from a marketing point of view, having an effective hashtag can help boost a brand’s identity. Below are a couple of ways that explain how:
1. A hashtag can help by creating a community surrounding your brand.
2. If your brand’s hashtag is “hip” and “groovy” enough to appeal to the masses, you’ve won. In other words, you’ve got yourself a ton of free advertisement, every time somebody posts something with your hashtag.
3. An impactful hashtag will bring you closer to your audience and help you actively engage with them. Also, giving you insights on what your targeted audience wants and how to improve your brand advertisement strategies.
The benefits do not end here like I said before having an effective hashtag has NUMEROUS positives for your business.
Keep in mind
But here a few things to remember, try creating brand-related hashtags, and sometimes try using hashtags that already exist, as well. Well, because you don’t want your brand’s posts to get lost in those hordes of other posts but at the same time. Using one of a kind, never been used before hashtags will make your brand’s posts hard to find thus killing the whole point.
Hashtags are powerful and you should never underestimate their ability to uplift your brand. I hope you found this article useful. I wish you a good day!
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